![]() However, the most common hourly rate for SEO agencies and freelancers is the same: $75–100/hour. and Canada data in isolation, 66.7% charge $75–200/hour-over two-thirds! Do SEO agencies charge more per hour than freelancers?ĥ8.7% and 58.8% of SEO agencies and consultants respectively command $75+/hour, compared to only 36.6% of freelancers. I thought it would be interesting to see if the numbers for those countries were different from the rest of Europe. Also, the reason for grouping Germany, France, Italy, Netherlands, and Spain together is that they’re the only European countries (besides the U.K.) with a GDP of 1 trillion or more. We didn’t have much data for some regions, so take the results with a pinch of salt. Let’s take a look at each pricing model in more detail. SEOs based in India, Central America, and South America charge the least.Local SEOs charge less than those with global clients.There’s a clear positive correlation between experience and rates.Agencies and consultants charge significantly more than freelancers.Fewer than 1 in 10 SEOs (9.9%) charge more than $150/hour.$2,501–$5,000 is the most popular per-project rate.$75–$100 is the most popular hourly rate.$501–$1,000 is the most popular monthly retainer.54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project).78.2% of SEOs charge monthly retainers for some or all of their services.How do we know? We surveyed 400+ members of the SEO industry. For one-off SEO projects, $2,501 to $5,000 per-project is most common. For those paying by the hour, $75 to $100 is the most popular hourly rate. Most businesses paying a monthly retainer for SEO will pay between $500 to $1,500 per month.
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